The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • Driving Experience with Insights: Questioning the Way to a Customer-Centric, Data-Driven Culture

    22 November 2019
    North Highland, Member Firm (US and UK)

    Without a data-driven culture in place, organizations will inherently struggle to connect with customers in ways that turn them into dedicated long-term purchasers and company loyalists. For organizational leaders to begin shifting employees’ ways of working toward a customer-centric data-driven culture, they must move from single-angle views of customers to a contextualized understanding centered on customers’ purchasing and interaction history, their next purchase and interaction, and what needs they wish an organization could meet. Businesses must understand this at an individual customer level and also broadly across their customer base.

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