Insights

The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • Increasing your sales with after-sales services

    05 May 2017
    Alfa Consulting, Member Firm (Spain)

    From a purely sales point of view, after-sales service has its own characteristics, which, developed in the correct way, allow us to distinguish very clearly between companies that are excellent at it and those that are not.

    To start off, we need to know the market and our own portfolio. This shows us how we are developing, what our customers value, and how to create appropriate value propositions. We must also define adapted pricing criteria, not just in relation to the market, but adapted to the different situations that may exist in relatively close geographical areas (in many industries, what happens in one town is often be completely different from what goes on in neighboring towns).

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