Insights

The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • Omni-Channel Management

    11 January 2017
    Horváth & Partners, Member Firm (Germany)

    As is generally known, many roads lead to Rome – and to customers too. Today, the customer journey is a complex process; many touchpoints guide the digitally networked buyer during the decision-making process. Holistic coordination is needed so that all channels can be optimally used in the course of integrated overall communication – or in other words: omni-channel management. The objective is for the customer to no longer perceive changes between the individual channels at all.

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