Insights

The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • Retail 4.0, an Easy-to-understand Approach to Seizing Opportunities over Competitors

    19 December 2016
    S.Point, Member Firm (China)

    The retail industry has entered the 4.0 era. The concept of retail 4.0 is about omni-channel retail experiences. The whole industry has reached the consensus that with the retail 4.0 revolution, the brands must break the boundaries between the physical and virtual, and integrate service experience of various channels such as stores, online channels and social networks to gain higher commercial profits through an innovative model.

    The retail industry has gone through more than one hundred years of development. In 1916, the first supermarket emerged in the United States that used innovative elements such as open shelves, price tags and checkout counters to break the traditional grocery store experience and open the era of retail 1.0. Then, Carrefour, WAL-MART and other retail giants emerged and expanded the size of supermarkets to form supermarket chains and the era of retail 2.0. After that, the retail industry began to stagnate, and it wasn't until the emergence of e-commerce in 1990s that we ushered in retail 3.0.

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