The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • Post-sales relationships as a competitive advantage

    09 December 2016
    Alfa Consulting, Member Firm (Spain)

    We are in living in the golden years of service; every organization needs to transform itself to provide unique and competitive services in order to survive. Historically, the relationship between a company and its clients pivot around the company’s core product(s); however, the global business climate demands a more customer-centric view. Therefore, more emphasis is placed on satisfying the client’s needs and improving the experience in such a way that it generates value to both buyer and seller. It is the so-called Golden Circle introduced by the speaker and author, Simon Sinek, where why comes before what as it relates to a product or service offering.

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