Insights

The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • We've Found the Target Consumers in Anthropological Ways

    07 December 2016
    S.Point, Member Firm (China)

    Things started with no clue. S.LAB strategists needed to help a leading Chinese Health consumer goods brand find the target consumers of the next stage given the trend of consumer upgrading. This is a huge and borderless proposition and what the strategists face is 1.3 billion consumers in China.

    Health has become an important element of urban life style in China. But one can imagine the difficulty of finding a market segment positioning and insight for a big health consumer goods brand in this complex and diverse social structure.

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