Insights

The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • Auto Parts are all About Performance? We don't Think so

    05 December 2016
    S.Point, Member Firm (China)

    If you search an answer about car films on a Q&A social network, you'll find the people are too "realistic". They all talk about the performance of car films-visible light transmittance and total solar heat rejection rate...Like those "stubborn rationalists" in "Big Bang", they have extremely stringent requirements for the products.

     Quality is indeed important, but can it be more interesting? This is what S.POINT strategists expect from the auto parts industry. When they began cooperation with Eastman, an American chemical company, they decided to bring emotion and personality into the company's car film brand. How to create a personalized car film brand became a challenge for S.POINT strategists. But more importantly, would the consumers accept and pay for the brand's personality? As mentioned earlier, the people are more concerned about the performance of auto parts.

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