Insights

The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • Buying a Car Like Shopping in the Fashion E-commerce Website, Why not Possible

    01 December 2016
    S.Point, Member Firm (China)

    Soto Sergio maybe has some worries. He engaged in automobile sales company – Infiniti in New York. Auto-sales industry didn’t seem to have exciting changes for a long time. Regarding the auto industry, technology giant companies like Google and Apple are trying to develop driverless cars or more prospective future of automotive products, which is disruptive to the automotive industry. Compared with the product development of car, the car shopping experience is too backward.

    “When selling cars, it seems that no one cares what we are talking about.” Said Sergio Soto – sales consultant in Infiniti. And it is possible that sales consultant cannot understand the customer needs and provide specific answers immediately. Study shows that average consulting time for a consumer to buy a car is as long as 4.5 hours. 

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