Insights

The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • How did the Classic "Sany colors" Come from?

    24 November 2016
    S.Point, Member Firm (China)

    In 2012, when the concept of "design thinking" might not have become popular in the design world, the ordinary consumers had begun to understand the importance of design in the industrial or consumer areas through Apple or IKEA. Although design ability has gradually become the soft power of a brand, its being regarded as an important factor by the commercial companies came a little too late.

    But Sany has experienced a different story. It is currently China's largest and the world's fifth construction machinery manufacturer as well as the world's largest concrete machinery manufacturer. Over 20 years from 1989 to 2010, Sany has grown into one of the Global Top 50 companies in the construction machinery manufacturing sector and made it to the Financial Times Top 500 by market value with a market value of 21.584 billion yuan in July 2011.

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