Insights

The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • Design Souvenir for the Highest Building in SH, We Offer More

    11 November 2016
    S.Point, Member Firm (China)

    The souvenir shop of the Museum of Modern Art (MoMA) in New York may be the most successful case of commercial operations in the museum art derivatives market. For example, the Sky Umbrella, seemingly just a black umbrella, opens to reveal a brilliant blue sky. Since it was designed in 1992, the Sky Umbrella has always been an iconic product of the MoMA's souvenir shop.

    As you can see, art galleries, museums, city landmarks and even amusement parks offer visitors souvenirs with their own elements such as basic objects like dolls and practical objects like umbrellas. But not all the souvenirs have the successful and practical significance as MoMA's souvenirs do. Many souvenirs that have unique characteristics or characteristics of the selling institutions will often be regarded as furnishings after they were bought. The essence of souvenirs has blurred the boundaries of artwork and commodities, but S.POINT believes, "Good products burst with vitality only when they are being used by people."

    Read More


Back to Insights