Insights

The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • Business at the Speed of Data: A Digital Operating Framework

    20 September 2016
    North Highland, Member Firm (US and UK)

    The billion-dollar startup was supposed to be the stuff of myth. Google was never worth $1 billion as a private company. Neither was Amazon, nor any other alumnus of the original dotcom class. But today, a mere 12 years after Google went public, there are 169 of these unicorns, all launched with valuations of $1 billion or more.

    Their collective valuation today hovers around $600 billion, all value diverted from within the market, which of course has not added $600 billion in value over that time. In fact, the annualized return of the S&P 500 over the same period, when adjusted for inflation, is a modest 3.4 percent.

    While they’ve blazed the trail, the unicorn club is not exclusive to software giants. Anything but. In fact some of the biggest unicorns sell hotel rooms, cab rides, and clothing. They sell and deliver traditional products and services, digitally, allowing them to scale, to adjust real-time against market conditions, and to attract value at a nearly unstoppable rate. 

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