The member firms of Cordence Worldwide make waves. Browse through our white papers, media, and perspectives.

  • The Human Experience Imperative: The Next Generation of Customer Experience

    11 January 2016
    North Highland, Member Firm (US and UK)

    The evolution from customer experience to human experience challenges businesses to be something more. Do you remember when customer-focused organizations were a novelty? Do you remember when brands were able to operate without regard to customer feedback or social media commentary? Do you remember a time before Steve Jobs, Tony Hsieh or Jeff Bezos set the benchmark for CEOs’ complete and total obsession with customer experience?

    We don’t either.

    Customer Experience (CX) once served as a source of unique competitive advantage. Now it is quickly becoming a cost of entry. Organizations are challenged to deliver compelling CX in the face of heightened and more meaningful customer expectations and a constantly evolving marketplace. The next business imperative is clear. Businesses must now consider, craft and deliver a Human Experience (HX).

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