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  • The 7C Principle

    15 September 2014
    Horváth & Partners, Member Firm (Germany)

    We at Horváth & Partners have been working for many years now with our successful 7C Principle, developed in-house based on the extensive experience of our consultants, to systematically analyze and develop business models. Seven dimensions are needed to scrutinize a business model.

    At the heart of the 7C Principle lies the strategic core. This comprises all the fundamental decisions of a company, including defining the product portfolio, selecting the target customers and markets and utilizing core competencies. All the other elements “orbit” this strategic core and need to be examined carefully to identify and define the ways they interact with one another.

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