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  • R&D Controlling

    15 April 2013
    Horváth & Partners, Member Firm (Germany)

    Are you ready to modularize? Known instruments with new challenges Increasing complexity is the term on everyone’s lips andminds in the automobile industry, be they manufacturer or supplier. There are concepts for reducing and mastering complexity, but what about managing the performance ofthose concepts? How do companies understand performance management? Which instruments of quantitative performancemanagement enable management to carry out its tasks across the entire product creation process from the early stages of predevelopment through to SOP?

    Horváth & Partners’ innovation study 2013 “Steering innovation successfully!” addressed the topic across all industries and was summarized in a general study report. Participants from the automobile industry received an extended set of questions, and the findings from those questions are presented in this article. Respondents were those in charge of product management, controlling and innovation from renowned manufacturers and suppliers."

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